“Although people line up on weekends for the cheeseboard’s famous pizza…the cheeseboard is more than just a food store. THE PEOPLE’S PIZZA The Cheese Board Pizza Collective “It was a great job I knew one kid who worked as a Driver into his 30s.” “In 8 hours I would make $24 in salary and $100 in tips-it was out the door and up to Tower Records to buy CDs.” Up to 15 Drivers would work shifts from 11 to 4 or 8 pm, 2, 4 or 5 to 10, and others would work until closing time at 1 am or earlier if orders dwindled. The first Yellow Pages advertisement listing pizza in Berkeley appeared in the May 1956 Oakland Telephone Directory, for La Val’s House of Pizza on College Ave. “When the moon hits your eye, like a big pizza pie, that’s amore!” Dean Martin, 1956 ![]() (Pepperoni, 1/2 peperoncini, 1/2 sun-dried tomatoes) Eisenhower.” From Wikipedia, the free encyclopedia Home cooking, North Berkeley, September 24, 2020. Veterans returning from the Italian campaign proved a ready market for pizza in particular, touted by “veterans ranging from the lowliest private to Dwight D. Pizza was mainly eaten in Italy until after World War II, when allied troops stationed in Italy had come to enjoy pizza along with other Italian foods. Modern pizza evolved from similar flatbread dishes in Naples, Italy, in the 18th or early 19th century. 997 in Gaeta and successively in different parts of central and southern Italy. The word pizza was first documented in A.D. A precursor of pizza was probably the focaccia, a flat bread known to the Romans as panis focacius, to which toppings were then added. The history of pizza begins in antiquity, when various ancient cultures produced basic flatbreads with several toppings.
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